Tuesday, October 20, 2009
comments
How are enterprises using Twitter and/or other social media sites to draw in more customers?
Alot of people don't "get" Twitter. They don't understand it and therefore they don't use it. I am not one of those people. I use Twitter almost every day to check on all the celebrities that I follow. Did you know that Joel McHale of "The Soup" is "Sitting with Donald Glover(Troy), Danny Pudi(Abed), and Chevy Chase(Pierce) in Community's fake cafeteria"?
And lately, a lot of businesses have caught on to the Twitter phenomenon, and jumped on the tweet-wagon. When I was an intern over the summer, one of my jobs was writing a commercial getting people to follow the station on Twitter. It was one of the harder assignments I had been given, because a lot of people didn't know what Twitter was or how to use it.
But the station had one anyway. They had it to get their name out there among different companies more than anything else. And there were a lot of companies that followed us. The reason, I think, is because companies and other different enterprises are trying to reach out to their customers in the most personal way possible. And what's more personal than Twitter? I mean, I follow celebrities, and simply from seeing their "tweets", I feel infinitely closer to them than I did before Twitter. Now that I know the message they sent to their friend, I feel like I'm their friend too. And while I'm sure this entire Twitter thing is messing with everyone's psychosis and I'll probably need a very expensive psycho-analyst later in life, I know what John Mayer thinks about the weather on Tuesday afternoons.
And if I chose to follow a buisness, I would think that the products they Tweet about were catered especially for me. Twitter can be so personal, that while I think that John Mayer is telling ME about sunny skies in New York City, I'll also think that PhillyJoePizza is making a large white pizza for ME. And that will start the whole chain of events that traditionally happen with advertising. I see the pizza, I want pizza, I find PhillyJoePizza, and bada-bing-bada-boom, white pizza for me.
Where buisnesses don't have Twitter, they make up for by having things like Facebook, Blogs, and MySpaces. Those three sites are littered with ads for different things, and it's a really smart move on their part. If you're looking to get that 13 year old girl to buy your perfume, you better have an ad on MySpace. Hell, go ahead and make a MySpace and add those girls as your friends. Buy some MySpace air time, where the homepage background is dedicated solely to your scent. Or, create a facebook and send me private messages telling me about your newest color ipod you have.
The point is, businesses are learning that their targets are moving to the internet, and moving into social media sites. And, if they want to reach their targets, they'll move in too.
~AvK~
*Heartbreak Warefare--John Mayer
Alot of people don't "get" Twitter. They don't understand it and therefore they don't use it. I am not one of those people. I use Twitter almost every day to check on all the celebrities that I follow. Did you know that Joel McHale of "The Soup" is "Sitting with Donald Glover(Troy), Danny Pudi(Abed), and Chevy Chase(Pierce) in Community's fake cafeteria"?
And lately, a lot of businesses have caught on to the Twitter phenomenon, and jumped on the tweet-wagon. When I was an intern over the summer, one of my jobs was writing a commercial getting people to follow the station on Twitter. It was one of the harder assignments I had been given, because a lot of people didn't know what Twitter was or how to use it.
But the station had one anyway. They had it to get their name out there among different companies more than anything else. And there were a lot of companies that followed us. The reason, I think, is because companies and other different enterprises are trying to reach out to their customers in the most personal way possible. And what's more personal than Twitter? I mean, I follow celebrities, and simply from seeing their "tweets", I feel infinitely closer to them than I did before Twitter. Now that I know the message they sent to their friend, I feel like I'm their friend too. And while I'm sure this entire Twitter thing is messing with everyone's psychosis and I'll probably need a very expensive psycho-analyst later in life, I know what John Mayer thinks about the weather on Tuesday afternoons.
And if I chose to follow a buisness, I would think that the products they Tweet about were catered especially for me. Twitter can be so personal, that while I think that John Mayer is telling ME about sunny skies in New York City, I'll also think that PhillyJoePizza is making a large white pizza for ME. And that will start the whole chain of events that traditionally happen with advertising. I see the pizza, I want pizza, I find PhillyJoePizza, and bada-bing-bada-boom, white pizza for me.
Where buisnesses don't have Twitter, they make up for by having things like Facebook, Blogs, and MySpaces. Those three sites are littered with ads for different things, and it's a really smart move on their part. If you're looking to get that 13 year old girl to buy your perfume, you better have an ad on MySpace. Hell, go ahead and make a MySpace and add those girls as your friends. Buy some MySpace air time, where the homepage background is dedicated solely to your scent. Or, create a facebook and send me private messages telling me about your newest color ipod you have.
The point is, businesses are learning that their targets are moving to the internet, and moving into social media sites. And, if they want to reach their targets, they'll move in too.
~AvK~
*Heartbreak Warefare--John Mayer
